About

I’m a Senior Art Director in Deloitte Digital’s Creative Brand and Advertising team. 

As someone who’s always had a passion for making things, I began pursing creative outputs from a young age. Building treehouses, modelling clay characters, and crafting homes for my rock collections. I explored it all.

After graduating from Visual Communications at UTS, gaining the title of ‘Creative’ in advertising felt like the obvious choice for me. With a Design Thinking background, I took the Art Director pathway, dabbling in some UX along the way. 

As my career has progressed, I moved from top agencies like Leo Burnett, TBWA, and Clemenger Group to a more strategically aligned position in Deloitte’s Consulting team. Here, I’ve been able to combine my passion for creativity with my skill in systems thinking and lateral problem solving, servicing a broad range of private and public sector clients in their unique and interesting needs. 

If you’d like to chat advertising, strategy, or design, please get in touch. And while my craft may now centre around strategic brand communications, I’m always happy to discuss the best way to showcase your fossicking finds. 

B&T 30 Under 30 Finalist: Creative 2022
Cannes Young Lions National Winner: Digital 2021
Cannes Young Lions International Finalist: Digital 2021
Junior Mafia Podcast Episode Here
TBWA Sydney Creative of the Year 2020
AWARD School Tutor 2020
Young Glory International Winner: Professional Category 2019
C2 Montreal Speaker 2019
Cannes in Cairns Metaverse Panel Moderator

AWARDS

B&T Awards 2020 Finalist - Content Marketing G’Day A Day | Cannes 2018 Bronze - Media Billion Point Giveaway | ADC 2018 Silver - Craft in Online / Mobile / Content Strategy – campaign Billion Point Giveaway | ADC 2018 Bronze - Integrated / Integrated – Campaign Billion Point Giveaway | AWARD 2018 Gold - Direct Marketing: Best Use Of A Loyalty Or Rewards Program Billion Point Giveaway | AWARD 2018 Gold - Digital: Online Promotion, Campaign Billion Point Giveaway | AWARD 2018 Silver - Digital: Social Media – Best use of social media in a promotional campaign Billion Point Giveaway | AWARD 2018 Silver - Digital: Social Media – Best Integrated Social Campaign Billion Point Giveaway | AWARD 2018 Silver - Digital: Social Media – Online Film Campaign Billion Point Giveaway | AWARD 2018 Silver - Direct Marketing: Digital Direct Response Billion Point Giveaway | AWARD 2018 Bronze - Direct Marketing: Direct Response Advertising, Campaign Billion Point Giveaway | AWARD 2018 Bronze - Direct Marketing: Integrated Solutions Billion Point Giveaway | AWARD 2018 Bronze - Direct Marketing: Electronic Direct Mail Billion Point Giveaway | AWARD 2018 Bronze - Integrated Campaign Billion Point Giveaway | Spikes Asia 2017 Gold in Digital Billion Point Giveaway | Spikes Asia 2017 Silver in Direct. Acquisitions Billion Point Giveaway | Spikes Asia 2017 Silver in Direct. Retention Billion Point Giveaway | Spikes Asia 2017 Silver in Media. Branded Content for Digtial/Social Billion Point Giveaway | Spikes Asia 2017 Silver in Promo. Use of Social Billion Point Giveaway | Caples 2018 Gold - Integrated Billion Point Giveaway | Caples 2018 Silver - Branded Content Billion Point Giveaway | Caples 2018 Silver - Digital B2C Billion Point Giveaway | Caples 2018 Silver - Radical New Strategy Billion Point Giveaway | New York Festivals 2018 Third prize award – INTEGRATED/MIXED MEDIA: Products & Services Billion Point Giveaway | New York Festivals 2018 Third prize award – Best use of media - branded entertainment Billion Point Giveaway | New York Festivals 2018 Finalist – Best use of media - film Billion Point Giveaway | Adfest 2018 Silver - Integrated Billion Point Giveaway | Adfest 2018 Bronze - promo Billion Point Giveaway | Epica 2018 Bronze in Promo + Activation Billion Point Giveaway | Contagious Top 20 Most Contagious ads of the year Billion Point Giveaway | Clio Health Silver Iberogast Making Excuses | Epica Awards Bronze Iberogast Making Excuses