About

I'm a Senior Art Director at Plus Also Studios, Howatson+Co's specialist AI agency.

I've always been equal parts left and right brain. Growing up, I loved reading and exploring the world through a lens of imagination. But making sense of what I found was always grounded in systems and logic.

Today, I combine creativity and technology to solve problems for some of the world's biggest brands.

At Plus Also Studios, I'm helping build new ways of bringing AI into the creative process, shaping the agency’s systems from its very first month of operation.

Before this, as a Manager at Deloitte Digital's Creative Brand and Advertising team, I was a Creative Communications SME. This saw me partnering with cross-functional teams to sharpen client offerings across both large-scale digital solutions and traditional advertising campaigns.

But the roots of good creative thinking are grounded in good mentorship. And at agencies like TBWA, Leo’s, and Clemenger Group, this love of the lateral was nurtured across the formative years of my career.

If you’d like to chat advertising, design, or a love of Brandon Sanderson, please don’t hesitate to get in touch.

B&T 30 Under 30 Finalist: Creative 2022
Cannes Young Lions National Winner: Digital 2021
Cannes Young Lions International Finalist: Digital 2021
TBWA Sydney Creative of the Year 2020
AWARD School Tutor 2020
Young Glory International Winner: Professional Category 2019
C2 Montreal Speaker 2019
Cannes in Cairns Metaverse Panel Moderator

AWARDS

B&T Awards 2020 Finalist - Content Marketing G’Day A Day | Cannes 2018 Bronze - Media Billion Point Giveaway | ADC 2018 Silver - Craft in Online / Mobile / Content Strategy – campaign Billion Point Giveaway | ADC 2018 Bronze - Integrated / Integrated – Campaign Billion Point Giveaway | AWARD 2018 Gold - Direct Marketing: Best Use Of A Loyalty Or Rewards Program Billion Point Giveaway | AWARD 2018 Gold - Digital: Online Promotion, Campaign Billion Point Giveaway | AWARD 2018 Silver - Digital: Social Media – Best use of social media in a promotional campaign Billion Point Giveaway | AWARD 2018 Silver - Digital: Social Media – Best Integrated Social Campaign Billion Point Giveaway | AWARD 2018 Silver - Digital: Social Media – Online Film Campaign Billion Point Giveaway | AWARD 2018 Silver - Direct Marketing: Digital Direct Response Billion Point Giveaway | AWARD 2018 Bronze - Direct Marketing: Direct Response Advertising, Campaign Billion Point Giveaway | AWARD 2018 Bronze - Direct Marketing: Integrated Solutions Billion Point Giveaway | AWARD 2018 Bronze - Direct Marketing: Electronic Direct Mail Billion Point Giveaway | AWARD 2018 Bronze - Integrated Campaign Billion Point Giveaway | Spikes Asia 2017 Gold in Digital Billion Point Giveaway | Spikes Asia 2017 Silver in Direct. Acquisitions Billion Point Giveaway | Spikes Asia 2017 Silver in Direct. Retention Billion Point Giveaway | Spikes Asia 2017 Silver in Media. Branded Content for Digtial/Social Billion Point Giveaway | Spikes Asia 2017 Silver in Promo. Use of Social Billion Point Giveaway | Caples 2018 Gold - Integrated Billion Point Giveaway | Caples 2018 Silver - Branded Content Billion Point Giveaway | Caples 2018 Silver - Digital B2C Billion Point Giveaway | Caples 2018 Silver - Radical New Strategy Billion Point Giveaway | New York Festivals 2018 Third prize award – INTEGRATED/MIXED MEDIA: Products & Services Billion Point Giveaway | New York Festivals 2018 Third prize award – Best use of media - branded entertainment Billion Point Giveaway | New York Festivals 2018 Finalist – Best use of media - film Billion Point Giveaway | Adfest 2018 Silver - Integrated Billion Point Giveaway | Adfest 2018 Bronze - promo Billion Point Giveaway | Epica 2018 Bronze in Promo + Activation Billion Point Giveaway | Contagious Top 20 Most Contagious ads of the year Billion Point Giveaway | Clio Health Silver Iberogast Making Excuses | Epica Awards Bronze Iberogast Making Excuses