Royal Commission for AlUla

Forever Revitalising

For the first time in over 100 years, AlUla opened its borders to the world. The region is rich in history - an open air museum inhabited for the last 200,000 years. But it’s also an area heavily investing in modernisation with the arts, adventure sports, and dining precincts highlighted as key attractions.

AlUla is a tourist destination of ultimate luxury, an oasis that’s offered revitalisation to travellers for millennia. And continues to do so into the modern era.

She is always, and in all ways, Forever Revitalising.

‘Forever Revitalising’ was launched as a platform in 17 markets and six languages across TV, print, OOH, cinema, digital, social, PR and experiential.

Role
Meredith worked as the Senior Art Director across the integrated campaign. The core creative team was comprised of CCO Matt Lawson, CD’s Anthony Moss and Gustavo Vampre Franco, and ACD/Copywriter Scot van den Driesen. Deloitte Digital