HORT: Australian Avocados

OUR GREEN GOLD

Australians love their avocados. But at point of purchase, shoppers weren’t looking for Australian grown. Our farmers needed a way to create a sense of national pride around the fruit.

They’re green, they’re  gold, they’re an iconic national treasure. We elevated them beyond the plate and made sure that Aussies see them everywhere they look.

By becoming The official, unofficial sponsors of pretty much everything Australian. Ever.

Our Green Gold was voted best spot of the 2021 Olympics by viewers, tapping in deep to a modern day take on National pride.

We took to PR to support an iconic Green and Gold part of our local community, Lawn Bowls. Sponsoring a team so they could rebuild post pandemic, and bring national pride to life in more ways than one.

Role
Meredith worked as an Art Director / Creative across the integrated campaign, from winning the client at pitch, through to final dispatch. She worked with copywriters Romy Smith & Anne Lau, and Creative Directors Stu Tobin & Bec Johnson-Pond. TBWA Sydney