IBEROGAST

MAKING EXCUSES

Because IBS (Irritable Bowel Syndrome) can strike at any time, sufferers often cancel their plans. But most sufferers make up excuses instead of revealing the real reason they can’t be somewhere.

We created an OOH campaign that compelled IBS sufferers to ‘Live a life of less excuses’ with Iberogast. Quirky excuses were brought to life in big bold toilet paper typography, set in a scene that IBS sufferers were all too familiar with; the bathroom.

Role
Meredith was a designer on this project, working on typography, composition, and layout. CHE Proximity