Bayer Iberogast:

Making Excuses

Iberogast offers relief to sufferers of IBS. Because symptoms can strike at any time, IBS sufferers often need to cancel their plans and wind up missing out.This can feel embarrassing, and people often make up excuses to disguise the real reason they can’t attend. 

Typography crafted from toilet paper, situated in the bathroom, brings these excuses to life. Set in a scene all too familiar to those with IBS, the humours relatable connotations of the craft help bring this idea to life.

 
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Agency CHE Proximity  |  Executive Creative Director Ant White  |  Creative Director Brian Jefferson,Ben Stainlay  |  Art Director Jake Blood  |  Copywriter Anne Lau  |  Designer Director Michael Kleinman  |  Designer Meredith Besseling

 

CLIO Health Silver: 2016 Print Technique, Typography Bayer Iberogast "Making Excuses"  |  Epica Awards Bronze: 2016 Prescription & OTC Products Bayer Iberogast “Making Excuses”