MY MUSCLE CHEF
STRONG LIKE THIS
My Muscle Chef is a pre-made meal brand, packed with protein. They were well known within the gym-junkie market, but were looking to launch a new brand platform that broadened their customer base.
It’s common knowledge that eating protein helps to build strength. The strength to lift weights. To work out. To do all kinds of physical activity. But there’s far more to strength than just the physical.
The protein in My Muscle Chef gives you all kinds of strength, for all kinds of situations, for whatever’s needed; physical, mental, emotional, or spiritual strength.
Who wouldn’t want to be Strong Like This.
Role
Meredith worked as an Art Director / Creative on this campaign. TBWA Sydney