Pepsi Max

Taste Takeover

Pepsi Max needed to remind people of their range of zero sugar flavours - Raspberry, Creaming Soda, and Vanilla. After trying all three, you immediately realise these flavours are strong and distinctive. They take over your taste buds at the very first sip. We created a taste kaleidoscope to convey how Pepsi’s flavours make you feel; from the inside out.

Role
Art Director / Creative, from conception through to completion. TBWA Sydney