sAMSUNG
THIS IS A STEM JOB
Digital, Social, integrated
When teenagers think of STEM, they think of boring, geeky jobs they wouldn’t enjoy.
Samsung changed perceptions of STEM jobs, to show that they’re actually some of the most exciting and creative jobs of today. Because no matter your passion, STEM can complement it.
To give all Aussie kids access to first-hand STEM work experience, we made AR portals to exciting workplaces on Snapchat. These contained a live brief that they worked on. The winners won a real world internship.
THREE UNEXPECTED STEM AMBASSADORS
Gary Elphick Surfboard Innovator
Mashing his love of surf and STEM together, Gary’s on an endless search for better surfing for the next generation. He uses the latest cutting edge tech like 3D printing and material blending to rethink the way we build the surfboard – he’s revolutionising the sport he loves right now.
Antonia Gauci Music Engineer
As a sound engineer at Studios 301 – one of Sydney’s best recording studios, Antonia experiments with phasing, vibrations and tech to achieve the sound she wants. She’s mixed and produced for artists like Kesha, Macklemore & Ryan Lewis, Vallis Alps and Will.I.Am. She’s also a super talented artist in her own right with various side projects.
Mark Liu Fashion Designer
0% waste. 100% designer. Mark has a passion for sustainable fashion. He uses complex formulas to rid waste right from the start on a daily basis to create his garments. Right now, he’s exploring, pushing and designing a more environmentally friendly fashion scene.
A nationwide platform first with Snapchat.
We created an AR portal that turned our demographic’s favourite platform into STEM work experience placements.
Within a few taps, students from anywhere, could step into a tech-based fashion studio, a world-class music studio or even learn about the future of surfing.
We also made each workplace an interactive, learning experience, which led to unlocking the industry brief.
Snap the Snapcode to discover it for yourself.