SPOTIFY

SOUNDTRACKS FOR EVERYTHING

Spotify needed a way to show a new target segment, 35+ year olds, the product’s unique playlist capabilities.

Whether you’re giving birth or nursing a hangover, it’s always better with music.

We turned our demographic’s most popular google search terms into unique URL’s, each directing to a Spotify playlist. So no matter what you were looking for, we had Soundtracks for everything.

How it works
So, say you were searching ‘can you die from a hangover’, you would stumble across canyoudiefromahangover.com - a microsite with practical playlists like our ‘chill af’ playlist.

And for some of the tougher questions, we enlisted the help of Lily Allen.

Role
Copywriter Anne Lau and I were the creative team on this project. It was a pitch winning idea. TBWA Sydney