About the project
Years before I worked on the Taronga Zoo account at TBWA Sydney, I participated in a charity art event called Wild!Rhino. 150 rhino sculptures were created and placed around Sydney, then auctioned off to raise money for the endangered Black Rhino species. The artwork I created, ‘Hatching’, was displayed at Wynyard Station.

Concept
‘Hatching’ is a symbol of new hopes and beginnings for an endangered species. Incorporating symbols of life, death and rebirth from a broad array of global cultures, this artwork represents the opportunity for a second chance at life through the charity program.